• What should I write about every week?
  
  
  • For larger companies, this is not a problem. For the small business or individual this can seam a bit daunting. With a little creativity you can pump out PR at a rate you may not thought possible.
    
    Develop a well thought out 'About Us' paragraph or two that will go on the bottom of every press release. See some actual press releases to see what others say.
    
    Any 'new' with you company is a potential subject for a press release: new employee, new product, product update, new service, new building, new event, sponsor event, sponsor nonprofit, new website, new website feature or directory or page, new contact information...etc..
    
    Comment on any news related to your industry, service or products. How do you find news about your area of interest from many sources? Google News! Just go to Google News,, type in a keyword for your area of interest , click search...and unlimited sources of things to comment on are displayed.
    
    So now that you have good content sources, you proceeded to write a press release every week, add a paragraph or two, with one or two quotes and paste your 'About Us' statement at the end.
    
    The hardest thing is always the title. For SEO add your keyword or keyword phrase, don't over do it, one keyword (phrase) is recommended per release for optimal results.
    
    Try to keep the title around 8 words or less (this is what fits into most aggregators 'tidbits' of news. Keep you keyword(s) as close to the start of the title as possible.
    
    
• How professional or press release like should I make my 'Online Visibility' release?
  
  
  • That depends...remember that online releases are viral, and our distribution network is very viral, so your releases can end up anywhere, including: potential customers, writers looking to do a story or people seeking employment. Double check your spelling and grammar!
    
    For SEO, surround your keyword phrase with relevant text that is similar too or supports your keyword. Example: if your keyword is 'dog', use words like: K9, Pet, Breeds...etc.. Type your key word into a search and see what comes up on the first pages for good information on how to surround keywords with supporting SEO text.
    
    For Consumers or B2B you can get a bit ad like and push your product and services more. Don't get carried away though, a line like this: Hurry, Buy Now Before The Sale...is going too far for a press release. See some actual press releases to see what others say.
    
    For Potential Media Attention (non 'upgraded'), must haves: quotes, additional source links and most of all 'Invite or Entice' the media. Offer a free book or product for them to review, invite them to the Event with a free pass, offer a free meal for your restaurant, offer them a free service so they can 'evaluate', etc..
    
    
    
• Do I have to send a press release out every week?
  
  
  • You should try too. Keeping your information in the news constantly is the goal. That said, you may use your press releases at any time, up to 5 per month and 5 from the previous month, for a total of 10 in 1 month. After 60 days you may lose the ability to send the previous missed months (older than 60 days).
    
    
    
• What if I need to send more than 5 press releases in one month?
  
  
  • You may draw from the next month up to 5 press releases.
    
    
• What if I need to send 10 or more press releases every month?
  
  
  • When you order this packages, just change the quantity to '2' in your shopping cart.
    
    
  • If you need more than 10 press releases per month, let us know, we can make special arrangements to accommodate your needs and expedite the process.
    
    
• I need help with SEO, will you assist me?
  
  
  • Yes, you may speak with us whenever you want to target a new keyword or keyword phrase.
    
    
  • Here is a list of good tips:
    
    
    • Keep your title short: 8 words or less.
      
      
    • Put your keyword at the start of the title.
      
      
    • Add your anchor link to the dateline like in this example (replace our keyword with yours):
      Naples, Fl. - July 18, 2009 (Press Release Service) -- Main body of the release...
      
      If your not sure how to do an anchor link, let us know the keyword and where you want it linked (webpage or site homepage) and we will link it for you.
      
      
    • Add the keyword 2 to 3 times in the release.
      
      
    • Surround the keyword with 'supporting copy'.
      
      
    • One word keywords are generally hard to get ranked well, consider 2 or 3 word phrases. Most people that are looking for specific information use 2 or more words when searching.
      
      
    • The top keyword competition can be fierce, consider the 2nd, 3rd or 4th best keyword(s). These may be easier to get rank well and in the end provide better economic results (cost to get on the first page for a 2nd tier keyword verses a 1st tier keyword).
      
      
    • See our press release blog for more tips. See our SEO press release for other options.
      
      
• Will you guide me on choosing the best keyword(s).
  
  
  • Yes, after you place an order, just call or send an email asking for just that. We'll look at your website, your competitors websites and the major search engine statistics to see what your available targets are and what you should focus in on.
    
    
• When I upgrade a release is there any difference in the distribution or any at change all?
  
  
  • No, your press release is treated as normal press release:
    
    A Full Service: Mass Media Distribution.
    
    
• What is the difference between the 'Online Press Release' and the 'Online Visibility Press Release'?
  
  
  •  Our online press release has the same automatic posting to the above websites, plus it is sent directly to the targeted (Online Media) contacts that specifically cover your news.
    
  
  

Need Help - Questions? We are available toll free: 1-888.775.1557