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Media
Mayhem's slogan of "Fusing Experience, Strategy,
Technology and Drive" describes a full-service
advertising representation firm. Services
include online and offline marketing, and event
sponsorships.
Los Angeles, CA August 08, 2008
-- Media Mayhem Corporation (MMC) in conjunction
with Nassiri Music announces their partnership
for a campaign that is set to cross cultural
thresholds and help spread the message of peace
and love around the world starting August 11th
and running through October 1st.
The project Love Sees No Color, is the
brainchild of renowned music artist,
philanthropist, and peace activist Nassiri, who
is releasing the album “Love Sees No Color –
World Peace Collection” on September 16th.
The record was recorded during Nassiri's world
tour that saw the artist performing in over 18
countries, sung by thousands of children in
fifteen different languages, and features Eleven
other tracks on the CD that were recorded in the
artist's home town of Las Vegas, Nevada.
To coincide with the release, MMC’s Vice
President of Business Development Jamie Ashe
developed a vision along with MMC Vice President
Eric Willis to create a cutting edge campaign
that finds unprecedented moves being put into
motion including over 200 million advertising
impressions over 300 exclusive Media Mayhem
properties while spreading over 10 million over
the air (OTA) transfers via mobile phones across
multiple telecom networks.
“This was a concept I was discussing with Eric
Willis a few weeks ago when the opportunity rose
for Media Mayhem to work with Nassiri,” says
Jamie Ashe.
“We got to thinking about the timing of the 2008
Olympic Games in Beijing; as well as a number of
other pressing events around the world and we
wanted to be part of something positive out
there and this is Media Mayhem’s way of doing
our part to raise awareness that love is blind
and sees no color,” says Willis.
Beginning September 16th, the MMC network in
every genre, city, and specific vertical will
turn to the Love Sees No Color Release Day
campaign.
“We are throwing the whole ball of wax into this
campaign,” says Eric Willis. "We will have text
messaging, blogging, viral elements with a pass
the message forward component that will give
visitors the opportunity to say one thing to the
world, what would their message be? The messages
will trigger audio and video ads and pass their
message to another one of the MMC sites.
Visitors will then color the network from black
and white then back to color as the messages get
passed around the world.”
“It’s a really brilliant concept and something
that will be moving and powerful,” says Ashe.
The campaign will include the usage of
downloads, ringtones, quizzes, surveys, and
music feeds which will be initiated as more
users light up the network throughout the day.
Peace Records who represents the Nassiri Music
Label, has gone a step further and announced
that 100% of all proceeds from the sale of his
world peace collection will go to charity.
“I believe that it is important to reach out to
the people in need and that is why I have
decided to donate not just a portion, but ALL of
THE PROCEEDS to charity,” says Nassiri.
The CD/bonus DVD of Love Sees No Color will be
available for purchase at retailers nationwide
and digitally on September 16th.
About Media Mayhem -
www.mediamayhem.com
Media Mayhem's slogan of "Fusing Experience,
Strategy, Technology and Drive" describes a
full-service advertising representation firm.
Services include online and offline marketing,
and event sponsorships. The company specializes
in building lifestyle-based advertising
solutions for clients and engaging consumer
audiences through branded film, music, art,
fashion, sports, technology, entertainment and
lifestyle experiences, across niche vertical
markets.
Media Mayhem is a firm that goes far beyond a
typical online advertising network. All
publishers are represented on an exclusive,
site-specific basis allowing advertising clients
to customize their advertising and media buys.
Clients pick and choose individual web sites to
meet their campaign's target demographic. MMC
engages trade and consumer media by leveraging
access and relationships to position clients
directly with the key elements that drive
popular culture and create new markets of
opportunity.
Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358
About Nassiri -
www.nassiri.com
Fred Nassiri, is an international songwriter,
recording artist and philanthropist, and is
dedicated to spreading a message of peace, love
and healing through music. His songs are an
eclectic mix of melodies, which transcend all
ages, genders and religions to bring love,
peace, hope and unity to the world.
The CD/bonus DVD of Love Sees No Color will be
available for purchase at retailers nationwide
and digitally on September
Press Contact:
Douglas Maher
Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358
PR@Mediamayhemcorp.com
http://www.mediamayhem.com
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