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Press Release

Email Press Release

80% to 95% of your press release distribution will be sent via email, by far the most requested way writers and editors request their news. Email is great way to communicate your news; you may include formatting, images and links. Because email is so good it is often abused. Spam Filters look for certain characteristics in the subject line and body of the email. You should avoid certain words, formatting and punctuation. Our email is sent from 'White Listed Servers', so your news will always get through, but you should avoid excessive use of 'Spam Words' as editors will refrain from posting content that may impact their search engine rankings (Note: this applies to all news, no matter how it's sent/received).

What to avoid in a press release

In the subject line:

  • Don't use repeated punctuation: !!**,,
  • Don't use at all: $ *
  • Avoid all caps: AVOID ALL CAPS
  • Limit the the amount of words to less than 8

Formatting (html formatting):

  • Avoid all caps: AVOID ALL CAPS
  • Don't use highlight markers: highlight markers
  • Avoid excessive underlines or italics
  • 350 to 500 words works best

Spam Words - What to avoid in a press release

Reverses aging
'Hidden' assets
stop snoring
Free investment
Dig up dirt on friends
Stock disclaimer statement
Multi level marketing
Compare rates
Cable converter
Claims you can be removed from the list
Removes wrinkles
Compete for your business
free installation
Free grant money
Auto email removal
Collect child support
Free leads
Amazing stuff
Tells you it's an ad
Cash bonus
Promise you ...!
Claims to be in accordance with some spam law
Search engine listings
free preview
Credit bureaus
No investment
Serious cash
Accept credit cards
Act now! Don't hesitate!
Additional income
Addresses on CD
All natural
Apply Online
As seen on
Billing address
Auto email removal
Avoid bankruptcy
Be amazed
Be your own boss
Being a member
Big bucks
Bill 1618
Billion dollars
Brand new pager
Bulk email
Buy direct
Buying judgments
Cable converter
Call free
Call now
Calling creditors
Cannot be combined with any other offer
Cancel at any time
Can't live without
Cash bonus
Cell phone cancer scam
Cents on the dollar
Check or money order
Claims not to be selling anything
Claims to be in accordance with some spam law
Claims to be legal
Claims you are a winner
Claims you registered with some kind of partner
Click below
Click here link
Click to remove
Click to remove mailto
Compare rates
Compete for your business
Confidentially on all orders
Consolidate debt and credit
Stop snoring
get it now
Special promotion
Copy accurately
Copy DVDs
Credit bureaus
Credit card offers
Cures baldness
Dear email
Dear friend
Dear somebody
Different reply to
Dig up dirt on friends
Direct email
Direct marketing
Discusses search engine listings
Do it today
Don't delete
Drastically reduced
Earn per week
Easy terms
Eliminate bad credit
Email harvest
Email marketing
Expect to earn
Fantastic deal
Fast Viagra delivery
Financial freedom
Find out anything
For free
For instant access
For just $
Free access
Free cell phone
Free consultation
Free DVD
Free grant money
Free hosting
Free installation
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Full refund
Get paid
Get started now
Gift certificate
Great offer
Have you been turned down?
Hidden assets
Home employment
Human growth hormone
If only it were that easy
In accordance with laws
Increase sales
Increase traffic
Investment decision
It's effective
Join millions of Americans
Laser printer
Limited time only
Long distance phone offer
Lose weight spam
Lower interest rates
Lower monthly payment
Lowest price
Luxury car
Mail in order form
Marketing solutions
Mass email
Meet singles
Member stuff
Message contains disclaimer
Money back
Money making
Month trial offer
More Internet traffic
Mortgage rates
Multi level marketing
Name brand
New customers only
New domain extensions
No age restrictions
No catch
No claim forms
No cost
No credit check
No disappointment
No experience
No fees
No gimmick
No inventory
No investment
No medical exams
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
Not intended
Off shore
Offer expires
Offers coupon
Offers extra cash
Offers free (often stolen) passwords
Once in lifetime
One hundred percent free
One hundred percent guaranteed
One time mailing
Online biz opportunity
Online pharmacy
Only $
Opt in
Order now
Order status
Orders shipped by priority mail
Outstanding values
Pennies a day
People just leave money laying around
Please read
Potential earnings
Print form signature
Print out and fax
Produced and sent out
Promise you ...!
Pure profit
Real thing
Refinance home
Removal instructions
Remove in quotes
Remove subject
Removes wrinkles
Reply remove subject
Requires initial investment
Reserves the right
Reverses aging
Risk free
Round the world
S 1618
Safeguard notice
Satisfaction guaranteed
Save $
Save big money
Save up to
Score with babes
Section 301
See for yourself
Sent in compliance
Serious cash
Serious only
Shopping spree
Sign up free today
Social security number
Stainless steel
Stock alert
Stock disclaimer statement
Stock pick
Strong buy
Stuff on sale
Subject to credit
Supplies are limited
Take action now
Talks about hidden charges
Talks about prizes
Tells you it's an ad
Terms and conditions
The best rates
The following form
They keep your money -- no refund!
They're just giving it away
This isn't junk
This isn't spam
University diplomas
Unsecured credit/debt
US dollars
Vacation offers
Viagra and other drugs
Wants credit card
We hate spam
We honor all
Weekend getaway
What are you waiting for?
While supplies last
While you sleep
Who really wins?
Why pay more?
Will not believe your eyes
Work at home
You have been selected
Your income

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Just send us your MS Word, HTML, or Text document draft .*

*The press release evaluation request has to say "Review" in the subject line of your email. Do not include any macros or scripts as these types emails are automatically rejected by our Anti Virus filters.

How to write a press release step by step.