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Writing A Press Release - What To Do, What Not To Do - Tips

To improve the impact of your news release here are some more tips... 

Put yourself in the reporters shoes and write for the reporters readers.

Try to write in the third person.

Keep it short, 350 words to 500 words, try to avoid 2nd pages.

Keep it simple, avoid industry specific words.

Find a good angle, make your news release different.

Don't get fancy with formatting your release. There are some old systems still in use, if you can include a plain text (i.e. Notepad) document along with your Word (etc.) document.

Properly format and document the press release.
(click here for a sample)

Give them a good headline that will appeal to their readers.

The first sentence of your first paragraph should be compelling, exciting, intriguing etc..Don't spew praise all over yourself, you just want to make sure you  get their attention. 

Don't give them old news.

Don't focus strictly on your products and services with every new press release.If your company gives back to community, send a news release.

Try to leave them "hanging" if you can, give then enough information to want to find out more.

Provide as much relevant contact information as you can.

If you have a website, include a link to your main site and your press release page. Reporters often will visit your site and pick up past news releases.

Proof read, then proof read again, check your grammar and spelling for accuracy. Have several people also read it over a few times.

Use caution with of services that only post your release to free internet website. These services cost around  $100. A few a these services are good for building your SEO ( Search Engine Optimization ), but do little for getting your news to the reporter.

Note: We distribute your release to the people that can have the most impact on your business, the reporter. In addition, your news release is posted to the internet press release websites, both paid and free. Press release SEO is included for no additional charge when requested.

If it's been a while since you picked up a newspaper and read it, get a copy of the NY Times, Washington Post or Wall Street Journal, get a feel for how it is written.

Be prepared!
When a reporter contacts you. Know what your going to say, but don'tsound rehearsed, be natural and well informed. Have high resolution images, product samples and further information ready.

Most of all, don't wait for that perfect story or moment to get a news release out.

Larger companies have whole staffs devoted to news release, they send out 10's or 100's on a regular basis.

Why??

Ever hear the cliché; "You can't buy that kind of advertising".

A Press Release can give you 100's or even 1000's times more exposure than advertising does. One well placed press release can catapult your business to the next level.

Are you ready to send your press release?
Click here to see just how easy it is to send your press release.

Not sure if you’re ready to distribute your release to the mass media? You can send us your draft press release. We'll review it, no charge, no obligation.

Just send us your MS Word, HTML, or Text document draft .*

*The press release evaluation request has to say "Review" in the subject line of your email. Do not include any macros or scripts as these types emails are automatically rejected by our Anti Virus filters.

How to write a press release step by step.


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